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| Understanding the Audience: The Key to Preventing Youth Gambling Problems | |||
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| Author: | Wiebe, Jamie; Falkowski-Ham, Agata | ||
| Source: | Responsible Gambling Council | ||
| Published: | Nov. 01, 2003 | ||
| Description: | This study assembles an in-depth profile of youth between the ages of 9 and 16 for the purpose of developing problem gambling prevention strategies for this target group. The results reinforce findings from past research indicating that this age group does gamble and some experience negative consequences. Internet gambling is an area of increasing concern – approximately ten per cent of 11 to16 year olds report betting on the Internet. Just over four per cent of 11 to16 year olds report problems related to their gambling. Sixteen per cent indicated that their friends have experienced problems as a result of gambling. Youth who describe themselves as popular, leaders or risk-takers are more likely to gamble and just less than 25% of youth report that betting is cool. In terms of understanding the chances of winning at gambling, perceptions vary depending on the type of activity. There is, however, a general lack of knowledge about probability. The study shows that youth are learning about gambling from their parents – from games at home to scratch tickets. The large majority of youth (78%) have received messages via television or the Internet that promote gambling. The results of the study highlight the importance of equipping youth with information about the risks associated with gambling at this stage in their lives when gambling-related attitudes and behaviours are still being formed. | ||
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